Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: GATR Journal of Management and Marketing Review
سال: 2018
ISSN: 0128-2603,2636-9168
DOI: 10.35609/jmmr.2018.3.3(4)